Checkers Liquor Shop
Shoprite Checkers merges in-store digital with powerful shopper analytics
Shoprite Checkers, South Africa’s biggest retailer, embarked on a project to rollout an innovative and engaging digital advertising network in their Checkers LiquorShop brand. RDM, after an extensive period of RnD spanning more than 2 years, partnered with them to manufacturer, import and install a custom first of its kind Digital Fridge Door.
The Solution
With a very tight deadline and multiple components to the overall project, RDM got to
work on the manufacturing of the customised fridge units. With the global shipping
crisis ever present, RDM had to react and airfreight all units in to prevent any
disruption to committed deadlines.
Once the units landed in Cape Town, RDM over a period of 4 weeks redistributed,
software configured and installed all units across 6 provinces of South Africa.
PROJECT HIGHLIGHTS
- Commercial Grade Custom Manufactured Digital Fridge Door
- National Implementation (RSA)
- On-Site Software Configuration
M.O.A
Monetisation of asset with advertising revenue
Manufacturing
Custom, highly specialised hardware
Global Logistics
Via expedited air-freight