Retail Digital Media – Privacy Policy
Last Updated: 14/10/2025
Retail Digital Media (Pty) Ltd (“Retail Digital Media”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information in compliance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or otherwise interact with us.
1. Purpose of This Policy
This Policy sets out how we process personal information provided to us via:
- Our website www.retaildigitalmedia.co.za,
- Email communications, contact forms, or newsletters, and
- Any other online or offline interactions between you and Retail Digital Media.
By using our Site or providing your personal information, you consent to the practices described in this Policy.
2. Information We Collect
We may collect and process the following categories of information:
2.1 Information You Provide Voluntarily
- Contact Details – name, surname, email address, telephone number, company name, and job title.
- Business Enquiries – information you include when requesting quotations, proposals, or support.
- Marketing Preferences – consent to receive marketing materials or newsletters.
2.2 Information Collected Automatically
When you visit our Site, certain information may be automatically collected, such as:
- IP address and browser type;
- Device information and operating system;
- Dates and times of access;
- Pages viewed and referring URLs; and
- Cookies or similar technologies (see Section 8 below).
2.3 Third-Party Sources
We may receive information from trusted third-party service providers (for example, analytics partners or marketing platforms) in accordance with their own privacy policies.
3. How We Use Your Information
We may process your personal information for the following purposes:
- To respond to enquiries, provide quotations or proposals, and deliver services.
- To manage customer relationships and provide after-sales support.
- To improve our Site, products, and services.
- To send service updates, company news, or marketing communications (where permitted).
- To comply with legal obligations or enforce agreements.
- For internal administration, data analytics, and record-keeping.
We only process information that is relevant, accurate, and necessary for the purpose for which it was collected.
4. Lawful Basis for Processing
We process personal information on one or more of the following legal grounds:
- Your consent, given voluntarily.
- Contractual necessity, to provide a product or service you requested.
- Legal obligation, where processing is required by law.
- Legitimate interests, such as improving our services, ensuring security, and preventing fraud.
5. Disclosure of Information
We may share your information only where necessary and only with trusted third parties, including:
- Service providers (IT support, hosting, analytics, marketing, payment processors).
- Professional advisers (legal, accounting, or compliance partners).
- Business partners or suppliers involved in fulfilling your requests.
- Authorities, regulators, or law enforcement where required by law.
We require all third parties to respect the confidentiality of your data and process it in accordance with POPIA.
6. Cross-Border Transfers
We may store or process data on servers located outside South Africa. Where personal information is transferred across borders, we ensure an adequate level of protection consistent with POPIA.
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, unless a longer period is required by law (e.g. tax or contract obligations).
When no longer needed, information is securely deleted or anonymised.
8. Cookies and Tracking Technologies
8.1 What Are Cookies?
Cookies are small text files stored on your device to help us enhance user experience, measure traffic, and analyse usage.
8.2 How We Use Them
We use cookies to:
- Enable website functionality;
- Understand user behaviour and preferences; and
- Deliver relevant content and advertising.
You may adjust your browser settings to block or delete cookies. However, certain Site features may not function properly if you do so.
9. Direct Marketing
If you opt in to receive marketing communications, we may send you updates about products, services, or events. You can withdraw consent at any time by clicking “unsubscribe” in our emails or contacting us directly.
We will never sell or rent your personal information to third parties for marketing purposes.
10. Data Security
We implement appropriate technical and organisational measures to protect your information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no internet transmission or storage system can be guaranteed 100% secure; use of the Site is at your own risk.
11. Your Rights Under POPIA
Under POPIA, you have the right to:
- Access the personal information we hold about you;
- Request correction or deletion of inaccurate data;
- Withdraw consent to processing (where applicable);
- Object to the processing of your data in certain circumstances; and
- Lodge a complaint with the Information Regulator of South Africa.
Contact Details of the Information Regulator (SA)
Email: complaints.IR@justice.gov.za
Website: https://www.justice.gov.za/inforeg/
Requests to access or amend your information should be made in writing to the contact details below.
12. Links to Other Websites
Our Site may contain links to external websites operated by third parties. We are not responsible for their privacy practices or content. We encourage you to read their privacy policies when leaving our Site.
13. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or business practice. Revised versions will be posted on this page with the effective date indicated above. Continued use of the Site after such changes means you accept the updated Policy.
14. Contact Us
If you have questions or requests relating to this Privacy Policy or your personal information, please contact us at:
Retail Digital Media (Pty) Ltd
Unit 110, The Old Castle Brewery, 06 Beach Road, Woodstock
info@retaildigitalmedia.co.za
+27 21 180 4168
https://www.retaildigitalmedia.co.za